July 15th is National Clean Beauty Day to commemorate the importance of sustainability in the beauty industry. It celebrates and encourages brands to develop clean and sustainable products, and it also informs consumers about clean beauty to help them make ethical choices when buying new products.

Sustainability is a relevant issue to the beauty industry, as the industry generates an average of 120 billion units of packaging annually. It is also the top contributor to plastic waste. In the past, clean beauty has only focused on product formulas and their ingredients, but the industry must start to create sustainable products that do not have such a devastating carbon footprint. As consumers start to demand more environmentally friendly products, the beauty industry, consumers, and the environment will begin to see the benefits of sustainable consumption and production.

To help you find some sustainable product alternatives, we put together this list of clean beauty brands (and products) we love in celebration of National Clean Beauty Day.

Our Favorite Clean Beauty Brands

Ere Perez

Ere Perez is an Australian-based brand that uses the phrase “natural makeup for clean, conscious living” to describe their products. They are an ethical beauty brand focused on clean ingredients that abide by sustainability guidelines. 

Photo Courtesy of Ere Perez

What We Love:

• High-performing natural makeup without toxic ingredients
• Ethical beauty brand—ethical business & sustainable solutions
• Vegan
• Non-GMO
• UN Global Compact—follows corporate sustainability guidelines
• Carbon neutral
• Cruelty-free
• Supports sustainable palm oil production

Our Recommendations:

• Carrot Colour Pot: $30.60

• Oat Milk Foundation: $40.40

Rituel de Fille

Rituel de Fille is founded by three sisters influenced by the magic of nature. They stand by their commitment to natural ingredients and using cruelty-free materials, and pigments are formulated in-house by the sisters.

Photo Courtesy of Rituel de Fille

What We Love:

• Natural & fewest possible ingredients
• Handcrafted without parabens, phthalates, synthetic dyes or fragrances
• Only source cruelty-free raw materials
• Women-founded

Our Recommendations:

• Ash and Ember Eye Soot: $38

• The Black Orb Enigmatic Kohl Eyeliner: $29

ILIA

ILIA abides by  “clean, skin-centric beauty” with safe formulas to shield and preserve skin and protect the skin from outside stressors. The brand also has a recycling program for consumers to return empty products to continue a product’s lifecycle.

Photo Courtesy of ILIA

What We Love:

• Safe ingredients
• Skincare-level ingredients to protect skin
• Conscious, carefully-selected ingredients
• Utilizes recycled aluminum for sustainable packaging
• Recycling program for empty products

Our Recommendations:

• Limitless Lash Mascara: $28

• Super Serum Skin Tint SPF 40: $48

Kosas

Kosas is a clean beauty brand infused with skincare-level ingredients. They are cruelty-free and abide by their clean formula to protect skin health for consumers.

Photo Courtesy of Kosas

What We Love:

• Ingredients with skincare benefits
• Clean formula
• Cruelty-free

Our Recommendations:

• Cloud Set Setting Powder: $34

• Revealer Concealer: $28

Vapour

Vapour is a plant-derived, solar powered, cruelty-free brand that has sustainability as a core value. They also provide a rewards program for empty products.

Photo Courtesy of Vapour

What We Love:

• Sustainability is a core value
• Mindful of resources: water, land & human labor
• Plant-derived ingredients

Our Recommendations:

• Aura Multi Stick: $36

• Eye Definer: $25

RMS

This brand is certified organic and uses “living ingredients” as close to their raw or natural state as possible. They are cruelty-free and do not use harmful or toxic ingredients in their formulas, and they aspire to provide safe ingredients for their consumers.

Photo Courtesy of RMS

What We Love:

• “Living ingredients”—Formulated with raw, organic, natural ingredients
• Cruelty-free
• Non-GMO
• Free of gluten, synthetic fragrance, parabens, nano, sulfates, phthalates, and talc

Our Recommendations:

• “Un” Cover-Up Concealer: $36

• “Un” Cover-Up Cream Foundation: $52

Clean beauty is a step towards sustainability in the beauty industry, which is necessary for environmental quality and protecting our planet. There is no planet B, and we must preserve our home through sustainable initiatives. Choosing clean beauty as a sustainable alternative can be the first step in lessening your carbon footprint and doing your part to protect the earth. For instance, you can use these brands in a Renzoe Box to help start your sustainable beauty journey!